Reet has long competence within banking industry - during 17 years Reet has held different positions with different responsibility, mainly in front line. In last five years she has been developing Private Banking business with full profit/loss responsibility. Throughout her career she has held several positions, all related to front office activities. Eight years' experience in Treasury gave her good understanding of different markets and products. She joined Private Banking in 2005 as an investment portfolio manager, to provide solutions to affluent individuals. Main targets as the head of Private Banking since 2007 have been to build a holistic and competitive offer for segment clients and ensure excellent concept delivery and high customer satisfaction. Reet has led the Wealth division in SEB in 2009-2011 and has been a supervisory board member of AS SEB Varahaldus. Today the main focus is on developing the best Private Banking service in Estonia. Euromoney acknowledged SEB Private Banking as the best private banking service provider in Estonia in 2012 and the best service provider in super affluent segment in 2013.