Arena Capital & Consultancy is a family office investment group, established and founded by British entrepreneur Mr Dariush Soudi.
Arena is constantly looking to invest in established businesses, which is a group strength & leverages on quickly capitalising on growing markets, thus supporting our partners to scale and compete on a global level. His Arena consultancy group recruits, invests in and helps businesses of all sizes to differentiate themselves in the marketplace from their competitors. According to Mr Dariush's philosophy;
"Business can be made simple, and it should be made simple. Business is about profitability. While great values are very important, the business has to make money, otherwise it’s a charity. We do help charities, but they don't hire us. We work well with people who are motivated, passionate about what they do, determined to get what they want and are willing to step outside their comfort zone. Having owned and operated businesses for over three decades, I have experienced working with companies across multiple industries - telecommunications, consumer goods, services, beauty, healthcare, fintech and more."
Mr Dariush received multiple rewards including Inspiring Entrepreneur of the year by Gulf Business awards, his son Ali Soudi the Director was in the 30 under 40 prestigious list by Arabian Business UAE.
He is multifaceted and holds great passion to make a difference in the business community with his expertise. ARENA Capital and Consultancy is also a digital marketing and business coaching agency, in Dubai, New York, London & Sydney. With over 1 M followers on IG & high audience reach on other social media portals. He has been making various international stage appearances with over 40 years of experience, and had phenomenally powerful magnets & connectivity with millions on achieving critical entrepreneurial success. Mr. Dariush has been featured among the top profile editorials, magazines & various platforms across UAE and globally. He has spoken at large platforms including Trade Centre Dubai and many more.
